Tchibo

Tchibo – Diversity and quality with strong brands
Founded in 1949 by Max Herz, Tchibo has been synonymous with freshness and quality in the coffee market for over 65 years. Originally a coffee mail-order firm, it has evolved into an international company and operates in many more business sectors than the traditional selling of coffee. Over the years, Tchibo has systematically expanded its range and distribution paths, ensuring diversity and quality the world over with strong brands.
Tchibo 24 h
Tchibo is coffee; Tchibo inhabits a new Non Food world each week; Tchibo has a one-of-a-kind sales and distribution system. Experience 24 hours at Tchibo – in fast motion.
Tchibo has expanded its product range and is now selling services such as travel, insurance and mobile-phone contracts. With over 1000 shops, Tchibo is one of Germany’s largest retail chains. The company is headquartered in Hamburg.
In 2002, Tchibo held 850 shops and 22,000 so-called Frische-Depots in bread shops and supermarkets, where shelves bearing the company’s “brand” sell packaged coffee (with customer-operated coffee grinders provided in some locations) alongside non-food articles such as clothes, accessories as well as sporting and household goods.
In 2006 the company entered the Turkish market by opening its first Turkish Tchibo shop in Europe’s largest shopping mall, Istanbul Cehavir. Following a successful market entry, distribution was swiftly expanded to over 30 Turkish shops. Further shop locations offering Tchibo’s three-in-one system are in planning.

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