Kipa

Kipa is a supermarket chain in Turkey, owned by Tesco since 2003. The original company which precedes Tesco Kipa, had begun operation in November 1994. It uses the standard Tesco retailing model, which means that it still runs Tesco supermarkets, including a range of store sizes from hypermarkets to Express outlets. The stores also have the nickname “Badamana.”

In September 2010, Tesco Extra began its operation in Turkey. As of January 2013, it had 513 stores, with plans for continued strong growth. In June 2016, Tesco announced it would sell Kipa to competitor Migros Türk.
Kipa has a supermarket chain with stores spread to Western Turkey (20 cities). Kipa has stores in Antalya region (7) which are located mainly in the city centre (3). These are Kipa Express (Expres) shops which are smaller than Kipa Hypermarket (Hipermarket) in Dokuma area of the town.

There are other Kipa Express (Expres) stores one in the east coast of the city in Guzeloba/Lara, one in Kepez outside the city. In the surrounding areas there is one Kipa Hypermarket (Hipermarket) in Alanya.

A wide product range is offered by the Kipa Hipermarket in Antalya. In the store, in addition to leading brands of products in Turkey Tesco and Kipa brand goods are also on offer. Kipa has got a product range called Kipa Pazar the cheapest range in the store which is the equivalent of Tesco Value product range in Britain.

These products include food and cleaning materials. It is possible to find a wide range of goods in the store including fresh fruits, frozen food, alcoholic drinks, cigarettes, fresh fish, furniture, suitcases and bags, clothes, shoes, garden tools such as lawn mower, home textiles including towels, stationery and elektronik goods such as kettles, toasters, cameras. The store offers a wide selection of meat products including ready made meat balls.

There is s deli section offering foods such as boreks (Turkish pastry). The store offers weekly promotions and discounts which are usually advertised in national papers and TV as well as on the website on www.kipa.com.tr.